Steven Lee | Associate Creative Director

In the realm of direct response, direct mail is a specialized craft. To be successful, you need to understand the dynamics of features like the Johnson Box, TFN, Tap test, Sidebar and CTA. The latter part of my career has been spent honing and building expertise in direct mail, incorporating the industry’s best practices as they evolve. I’m also well versed at leveraging all the disciplines of digital, social and email marketing, with a focus on Mobile-First.

Growing from agency to agency, I’ve been fortunate to gain skills and experience on a variety of accounts; specializing in Automotive, Finance, Healthcare, Medicare and Telecommunications.

I’m an awarding-winning Art Director with a keen eye for the details, as well as a hands-on Creative Lead. I’ve successfully managed teams of up to eight creatives and studio artists working on multiple accounts. My teams and I have produced projects for our clients in all manner of media including broadcast and OOH. One of the aspects I’m most proud of, is that I’ve supported and mentored my creative teams to produce their best work and advance their careers. Nurturing studio artists to become art directors. And enabled account executives to successfully collaborate with and give effective feedback to the creative teams.