— TITLE
Ansel Adams
— ROLE
Creative Director
+ Art Director
— MEDIUM
.30 TV
The day after the spot aired, the client informed the agency this (their very first TV spot) had generated numerous phone calls.
— TITLE
Rock Hard Body
Spa
Masterpiece
Quality Timepiece
— ROLE
Creative Director
— MEDIUM
Trade Magazine
This print campaign broke out of what was being done in the garden art category. The concept: Add warm and human emotion to the many different types of sculpture by breathing life into rock and stone. Building on the heritage, quality and customer care for the retailer. After all, every piece is a work of art.