— TITLE
Televisionary
— ROLE
Associate Creative Director
+ Art Director
— MEDIUM
Direct Mail
• Self-mailer
Personalization has always been a response rate needle mover. This was the case with the introduction of AT&T TV. This digitally printed piece allowed us to reverse out the consumer’s name. With all the variable data, it gained a higher response rate and led to more acquisitions.
— TITLE
Find What You Love
— ROLE
Associate Creative Director
+ Art Director
— MEDIUM
Direct Mail
• 3-Panel Self-mailer
The idea for this self-mailer was to visually incorporate the User Interface. The AT&T TV UI used tiles to represent programming (as well as apps). Searching was made even simpler thanks to voice command.
— TITLE
GOT
— ROLE
Associate Creative Director
— MEDIUM
Direct Mail
• Die Cut Self-mailer
Large self-mailers can be high performers, because they stand out from the rest of the mail by capturing the attention of (and engaging the consumer to interact with) it. With a compelling offer for a $200 AT&T Visa Card on the mailing panel, it didn’t hurt to announce the final season of GOT.
DM Best Practice, slash pricing. Make the price point jump out. Draw the attention of the reader to the big, bold and colorful price/savings.
