— TITLE
I am BCBS Arizona…
Campaign
— ROLE
Associate Creative Director
— MEDIUM
OOH
• Outdoor
Banner Ads
When we pitched Blue Cross Blue Shield of Arizona, we developed a rallying cry/mnemonic that combined their brand name with adjectives that empowered their membership. Proud to say this concept helped win the account and went on to become an impactful campaign
for the client raising awareness significantly.
— TITLE
Do Life Campaign
— ROLE
Associate Creative Director
+ Art Director
— MEDIUM
Include the “Do Life” logo art and copy style “EVERY BODY.” These elements, combined with simple block illustration, were the client-mandated look for the client’s Controls. The agency’s recommendation incorporated natural lifestyle, bringing a warm human element to the creative. In the A/B test results, the agency’s lifestyle pulled better.
Client Control
Lifestyle Option
Lifestyle Option
Lifestyle Option
— TITLE
Switch to Blue
— ROLE
Associate Creative Director
+ Art Director
— MEDIUM
Direct Mail
• #10 OE
• Long Letter
• Brochure
For the Medicare audience, a clean design and +13pt copy were key for readability. RTB copy plus iconography made for rapid communication. Vibrant colors helped as well, as older eyes need more contrast.
DM Best Practice, when you have an offer that’s “free” (or in this case $0), make it stand out. It was a powerful motivator.
