— TITLE
Pride Month Campaign
— ROLE
Associate Creative Director
— MEDIUM
In Branch Video
ATM
Tent Card
Social
Committed to diversity, Union Bank recognized, supported and celebrated important months throughout the year. Such as Pride month, Black history month, Hispanic heritage month and Lunar New Year. Positive creative executions were created monthly for various mediums.
In Branch Video (No Audio)
ATM Screen
Tent Card
Meta Post
— TITLE
Bank Freely Campaign
— ROLE
Associate Creative Director
— MEDIUM
Direct Mail
Union Bank’s “Bank Freely” promotion is their
most successful mailing. Multiple mentions of the
offer and bold $0 incentives resonated with the
audience. The campaign extended to digital, with
the opportunity for testing. T2 would correspond
with the same visual as the direct mail — building
on continuity. The results bore no sufficient
difference in this case: both tests performed well.
Best Practice, the use of “Easy Steps.” Ease and
convenience are important factors for consumers.
— TITLE
Interest Rate Gator Pull
— ROLE
Associate Creative Director
— MEDIUM
Direct Mail
• Perforated 6x9 OE
• Long Letter
The “Interest Rate” mailer with the Gator Pull
OE provided a great open rate. With “Exclusive Invitation” messaging, it built to the curiosity
of what’s inside. As did the pull tab, engaging
the consumer to tear open the envelope.
DM Best Practices: Colorful OE, iconography,
compare chart, QR code and multiple CTAs.
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— TITLE
Next Level Banking
— ROLE
Associate Creative Director
— MEDIUM
Signage
With a new branch location opening, the opportunity to create the overall signage fell to us. The choice
of lifestyle and black and white photography were
selected. This design maximized the use of the
Union Bank logo and recognizable Red Tulip. Bonus
creative was also presented, which was well received.
New Branch Display
