— TITLE
Exclusively For You
— ROLE
Associate Creative Director
+ Art Director
— MEDIUM
Direct Mail
• 6x9 OE
• Die Cut Insert
• Legal Insert
Size matters. After increasing the size of the 0% intro APR on the OE, there was a +23% lift from the existing Control. Hence becoming the new Control. All other Controls moving forward were refreshed with the larger 0% intro APR.
DM Best Practice, include a QR code as a CTA. In a society where everyone uses their phone, the ease, speed and convenience contributed to quick activation.
— TITLE
Gold
— ROLE
Associate Creative Director
+ Art Director
— MEDIUM
Direct Mail
• 6X9 OE
• Die Cut Roll Fold Carrier
• Insert
Every Discover OE is an Art Director’s dream. Printed with multiple varnishes and inks or even embossed, these beautiful and elegant envelopes capture the attention in the mail. The letter and insert used all the best practices, some more than others. Clean offer presentation, a compare chart, testimonial and CTAs on every component.
— TITLE
Special Moments
— ROLE
Associate Creative Director
+ Art Director
— MEDIUM
Direct Mail
• #10 Tab OE
• Insert
• Letter
By updating the #10 OE with a tab and including offer messaging, it became a disruptor in the mail. The response rate went up 16%. The digitally-printed insert and letter allowed for personalization to be reversed out.
We also printed the variable QR code in cyan, which produced a higher response.
— TITLE
High End
— ROLE
Associate Creative Director
— MEDIUM
Direct Mail
• #10 OE
• Letter
• Sell Sheet
The existing “High End” Control package consisted of a #10 soft touch (varnish) embossed OE and a three-panel brochure. For this test: Converted the brochure into two pages. Kept all messaging and printing the same. The test delivered a +14% lift. But, most importantly, the ROI. The savings in printing with this new format versus the old meant it’s now the new Control.
