— TITLE
Pikes Peak (MTV)
Changing Values
Cat
Pikes Peak
— ROLE
Senior Art Director
— MEDIUM
.60 & .30 TV
The re-launch of the tagline “Cars that make sense” drew its inspiration from the original creative. Simple messages and benefits that would resonate with consumers. Combining surprising and unexpected storytelling from an affordable carmaker like Hyundai.
Pikes Peak (MTV)
Changing Values
Cat
Pikes Peak
— TITLE
Cat
$10,000 In Change
Toupee
— ROLE
Senior Art Director
— MEDIUM
Consumer Magazine
Trade Magazine
Given the opportunity to concept and design the brand look and feel for “Cars that make sense.” The idea behind the Hyundai Elantra — the unexpected. Showcasing the sedan in rich, soft light and highlighting a simple benefit in the headline. The look and feel were elegance and luxury. Equipped with so many amenities, at half the price? It sells itself.
“Toupee” was one in a series of humorous ads for Hyundai Original Parts. This ad received accolades from Cannes Lions.
