— TITLE

Coffee Table Book

— ROLE

Senior Art Director

— MEDIUM

Direct Mail

• Transparent OE

• Folded Letter

• Brochure

There is definite prestige in owning a Land Rover. A dictated direct mail package was created for each Land Rover vehicle, as well as the full-line. How best to illustrate the beauty, refinements and details of each model? To serve that purpose, a 16-page coffee table-like book was delivered to each buyer. Now you can show off your SUV on the road, in your driveway and in your home.

— TITLE

Loimugi Tree

— ROLE

Senior Art Director

— MEDIUM

Direct Mail

• OE

• Embossed Die Cut Carrier

• 3 Inserts

Leveraging the brand legacy of Land Rover. The headline had fun with the idiom, paralleling the indigenous Loimugi tree of Africa. In this case, the Discovery was built upon the refinements and heritage of its parent, the Range Rover.

DM Best Practice, multiple components kept the reader engaged. With three inserts, more time was spent reviewing the package. Printed on metallic paper not only gave it luster, but the sensual tactility of touch.