— TITLE

Nelson Family Reunion

— ROLE

Senior Art Director

— MEDIUM

.60 TV

Highlighting the family of Mitsubishi vehicles ultimately led to the concept of “family.” Connecting each vehicle’s persona with a member of the family (even if it’s the same person).

— TITLE

Built For Living Campaign

— ROLE

Senior Art Director

— MEDIUM

Consumer & Trade Magazine

The “Built for Living” campaign was grounded in just that: Living. Featuring active, adventurous Mitsubishi owners — and their connections to their vehicles. Executed via snackable scenarios and benefits, as well as unique, fun and easily-digestible visual metaphors.